What is it?
PhunCoin is a security token that is empowering consumers to take control of and be compensated for their data.

What can I do with it?
Profitable Data: Monetize your digital identity by sharing data with brands.

Give me an example!
Earn PhunCoin for the value of data you provide in a survey or for completing KYC / AML.

Why should I want it?
Invest in the value of Phunware’s blockchain-enabled data exchange and receive a PhunCoin dividend (i.e. the “gold mine”).

How do I get some?
Available to accredited investors via Reg D.


Consumers may receive PhunCoin for sharing unique data attributes.

Developers and Publishers

Developers and publishers may receive PhunCoin for utilizing Phunware’s Data SDK to build audiences.


Brands will gain access to more relevant, verifiable data by accessing Phunware’s Data Exchange.


Phunware is the future of blockchain-enabled location-based marketing

Brands will not only receive direct, real-time access to invaluable data about their target consumers but also be able to engage them with the right message at the right time in the right place. Proximity marketing and location-based services delight consumers and drive profitable behavior (e.g. spending time in a casino.)

Proximity marketing is not a new concept, but its growing at a 29.8% CAGR and will reach $52.5 billion by 2022 according to MarketsandMarkets. In fact, 75% of US retailers have already integrated beacon technology into their marketing strategies and seen a 9% increase in profits with a 175% ROI. As a leader in wayfinding, indoor positioning and location-based services integrations and location-based services, Phunware’s proven suite of SDKs can seamlessly engage customers wherever they are.


A real-world solution built for mainstream adoption

Mobile accounts for nearly 70% of all digital advertising and last year, it passed TV as the leading advertising medium in the US2. However, brands are often driven by inadequate metrics like click-through rate (CTR) and conversions, which can be gamed by fraudsters using fake accounts as well as non-human actors like spiders and bots.

The answer to this problem is an elegant part of blockchain technology and a critical part of Phunware’s enterprise solution. Mandatory KYC (i.e. know your customer) and AML (i.e. anti-money laundering) guidelines verify consumers, while self-sovereign identity allows people to store their identity data on their own devices and provide it efficiently to anyone who needs to validate it without relying on a central repository of identity data.

By blockchain-enabling Phunware’s data exchange, brands have the ability to verify and audit identity data to better understand the audiences they are building.

2eMarketer, 2018


Find and Target the Right Consumer

While acquiring new consumers is critical to any business, retaining existing ones should never be overlooked. Engaging existing consumers and driving loyalty have a considerable impact on the lifetime value of a consumer as well as a brand’s overall profitability. In fact, research by Invesp found that:
  • Acquiring a new consumer is five times more expensive than retaining an existing one.
  • The success rate of selling to an existing consumer is 60–70%, as compared to only 5–20% for a new one.
  • Increasing consumer retention rates by 5% increases profits by 25–95%.
Any enterprise can deploy a mobile loyalty ecosystem by simply installing Phunware’s Loyalty SDK. This allows brands to leverage blockchain technology to reward consumers for profitable behaviors within their existing mobile applications rather than requiring enterprises and consumers to change behavior by deploying new applications or browsers.

PhunCoin Launch Alliance

Purchase credits to access audiences on Phunware’s Data Exchange and receive incentive multiples on your marketing spend with Phunware.*

Brands will get direct, real-time access to invaluable data about their target consumers. Consumers may receive PhunCoin based on the data they opt-in to share.


Spend more than $1,000,000 on PhunToken and receive 2x the value of data and media on the Phunware data exchange for your purchases.


Spend $100,001 to $1,000,000 on PhunToken purchases and receive 1.5x the value of data and media on the Phunware data exchange for your purchases.


Spend $10,000 to $100,000 on PhunToken purchases and receive 1.25x the value of data and media on the Phunware data exchange for your purchases.

Phunware provides products, solutions, data and services for brands worldwide to have engaging and meaningful connections with their consumers on mobile.

By blockchain-enabling Phunware’s fully integrated cloud platform for mobile that currently reaches 1 in 10 mobile devices globally, PhunCoin and PhunToken are uniquely positioned for mainstream adoption.

years in business (Phunware)
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*This communication does not constitute an offer to sell or a solicitation of an offer to purchase PhunToken, PhunCoin or any other securities. Any offer to purchase PhunCoin will only be made pursuant to private placement documentation pursuant to a Regulation D, Rule 506c offering made by PhunCoin, Inc., a wholly-owned subsidiary of Phunware, Inc., only to accredited investors who have successfully completed a third-party KYC/AML process. PhunToken will only be sold to select purchasers outside of the United States, Canada and certain blacklisted countries who have also successfully completed a third-party KYC/AML process..

Some of the statements in this communication constitute “forward-looking statements,” which can be identified by the use of forward-looking terminology such as “may,” “will,” “expect,” “should” and variations and similar words and expressions, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements involve estimates, expectations and projections and as a result, are subject to risks and uncertainties. Actual results could differ materially if not substantially from those described in the forward-looking statements.

** On average, when Phunware’s Customer Data Platform is operating at scale.

PhunCoin Whitepaper

Thank you for your interest in the PhunCoin Whitepaper. A copy can be found on CoinList for verified purchasers or you may request a copy by contacting Randall Crowder: